How to Add a Partner in Facebook Business Manager

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Facebook Business Manager is a powerful tool that allows businesses to manage their Facebook assets, such as Pages, ad accounts, and pixels, in one centralized place. One of the key features of Business Manager is the ability to add partners, such as agencies or freelancers, who can help manage your Facebook assets. In this article, we will guide you through the process of adding a partner to your Facebook Business Manager account.

Step 1: Accessing Business Settings

To add a partner, you first need to access the Business Settings in Facebook Business Manager. To do this, log in to your Facebook account and click on the Business Manager tab located in the drop-down menu on the top-right corner of the page.

Once you are in the Business Manager dashboard, click on the Business Settings option in the left-hand menu.

Step 2: Adding a Partner

In the Business Settings menu, click on the Partners tab. Here you will see a list of any existing partners that you have added to your Business Manager account. To add a new partner, click on the Add button.

Step 3: Choose Partner Type

After clicking the Add button, you will be prompted to choose the type of partner you want to add. Facebook offers three options: Agency, Freelancer, and Third Party Tools. Select the option that best fits the partner you are adding.

Step 4: Enter Partner’s Business ID or Email

Next, you will need to enter the partner’s Business ID or email address. If you know the Business ID of the partner, you can enter it directly. Otherwise, you can enter the email address associated with their Facebook account. Facebook will then search for the partner’s account and display it in the search results.

Step 5: Confirm Partner’s Access Level

Once you have found the partner’s account, you will need to choose the access level you want to grant them. Facebook offers two access levels for partners: Admin and Employee. The Admin access level allows the partner to manage all aspects of your Facebook assets, while the Employee access level restricts their access to specific assets that you assign to them.

Choose the access level that aligns with the level of control and responsibility you want to grant the partner. You can also assign specific assets to the partner by clicking on the Assign Assets button.

Step 6: Send Partner Request

After confirming the partner’s access level, click on the Next button. Facebook will then display a summary of the partner’s access and the assets they will have access to. Review the information to ensure it is correct and click on the Send Request button to send the partner request.

Step 7: Partner Accepts Request

Once you have sent the partner request, the partner will receive a notification in their Facebook account. They will need to accept the request in order to be added as a partner in your Business Manager account. Once they accept the request, they will have access to the assets and permissions you granted them.

Adding a partner in Facebook Business Manager is a straightforward process that allows you to collaborate with agencies, freelancers, or third-party tools to manage your Facebook assets. By following the steps outlined in this article, you can easily add a partner and grant them the appropriate level of access to help grow your business on Facebook.