In today’s digital age, social media marketing has become an essential tool for businesses to reach and engage with their target audience. With over 2.8 billion monthly active users, Facebook remains the largest social media platform, making it a prime channel for businesses to promote their products and services. As a result, many professionals are seeking to enhance their skills and knowledge in Facebook social media marketing through professional certifications.
One of the most recognized certifications in the field of Facebook social media marketing is the Facebook Blueprint Certification. This certification program is designed to validate individuals’ expertise in using Facebook’s advertising and marketing tools effectively. It offers a range of certifications, including the Facebook Certified Planning Professional, Facebook Certified Buying Professional, and Facebook Certified Media Planning Professional.
Now, let’s talk about the cost of obtaining these certifications. The Facebook Blueprint Certification program offers two pricing options: the individual exams and the certification bundles.
For individual exams, the cost varies depending on the specific certification you choose. As of the time of writing, the cost for each individual exam is $150 USD. It’s important to note that this cost is subject to change, so it’s always a good idea to check the official Facebook Blueprint website for the most up-to-date pricing information.
If you are looking to obtain multiple certifications, Facebook offers certification bundles that can help you save on costs. The certification bundles include a combination of exams necessary to achieve specific certifications. The cost of the certification bundles ranges from $300 to $450 USD.
In addition to the exam fees, it’s worth considering the preparation materials that can help you succeed in the certification exams. Facebook provides free study resources on the Facebook Blueprint website, including e-learning courses, practice exams, and learning paths. However, if you prefer more comprehensive and structured preparation, there are also paid study materials available from third-party providers.
These third-party study materials can range in price, starting from around $50 USD and going up to a few hundred dollars, depending on the level of detail and support they offer. It’s important to carefully evaluate the options and choose the study materials that best fit your learning style and budget.
In addition, you can think about buying a Facebook advertising account to increase your advertising account and avoid having your account locked.
Furthermore, it’s worth mentioning that Facebook occasionally offers discounts and promotions on their certification exams and bundles. These discounts can vary, so it’s advisable to keep an eye out for any special offers that may be available.
Investing in a Facebook social media marketing professional certificate can be a valuable step in advancing your career in the field. It not only demonstrates your expertise and credibility to potential employers or clients but also provides you with the knowledge and skills to effectively leverage Facebook as a marketing tool.
In conclusion, the cost of obtaining a Facebook social media marketing professional certificate varies depending on the specific certification and the study materials you choose. The individual exams cost $150 USD each, while the certification bundles range from $300 to $450 USD. Additionally, there are paid study materials available from third-party providers, which can range in price. It’s important to consider your budget and learning preferences when deciding on the best approach for obtaining your certification. Remember to check the official Facebook Blueprint website for the most up-to-date pricing information and any available discounts or promotions.
